二度携手南洋商报金鹰奖 丰麒集团赋能中马跨境产业生态共建 Re-collaborating with Nanyang Siang Pau Golden Eagle Award, FengQi Group Empowers China–Malaysia Cross-border Industrial Ecosystem Co-construction
2026年4月20日
Source: Nanyang Siang Pau 南洋商报
据马来西亚百年华文财经媒体《南洋商报》（Nanyang Siang Pau）报道，天下人物再度携手《南洋商报》，完成金鹰奖赞助合作续约，深化长期战略合作，助力重塑马来西亚企业发展新格局，布局构建马中企业精英生态圈。本次合作协议由《南洋商报》总执行长李成章与天下人物主席卢朋正式签署，丰麒私人有限公司总裁兼总投资长王泽、东盟连锁企业联合会总会长拿督罗珉錞等多位行业及企业高层列席见证。
As reported by Nanyang Siang Pau, Malaysia’s century-old Chinese-language financial media outlet, Achievers World has renewed its sponsorship cooperation with Nanyang Siang Pau for the Nanyang Siang Pau Golden Eagle Award, further deepening long-term strategic cooperation. The partnership aims to reshape the new development landscape of Malaysian enterprises and build an elite business ecosystem connecting Malaysia and China. The official cooperation agreement was signed by Li Chengzhang, Chief Executive Officer of Nanyang Siang Pau, and Lu Peng, Chairman of Achievers World. The signing ceremony was witnessed by senior representatives including Wang Ze, President and Chief Investment Officer of FengQi Private Limited, and Dato' Sri Mike Loh, President of the ASEAN Retail-Chains Franchise Federation (ARFF).
双方表示，本次续约基于高度契合的发展理念与价值观，在复杂波动的市场环境下，旨在依托金鹰奖的权威公信力，挖掘兼具创新能力与长期主义理念的优质企业家，放大优秀企业与企业家的行业引领价值。相较于常规品牌宣传，《南洋商报》权威媒体评价与南洋商报金鹰俱乐部高端平台背书，能够有效夯实企业商誉，大幅降低企业跨境合作的信任成本与筛选成本。
Both parties stated that the renewed cooperation stems from their highly consistent development philosophies. Amid a volatile market environment, the collaboration leverages the authoritative credibility of the Golden Eagle Award to recognise outstanding entrepreneurs with innovative spirits and long-term values, and amplify their leading influence in the industry. Compared with conventional brand promotion, authoritative evaluations from Nanyang Siang Pau and the high-end platform endorsement of the Nanyang Siang Pau Golden Eagle Award Club effectively consolidate corporate reputation and substantially reduce trust and screening costs for cross-border corporate cooperation.
Strategically, with stringent selection criteria, the Golden Eagle Award screens high-quality enterprises with sound financial strength and comprehensive qualifications, providing accurate guidance for corporate resource docking and cross-border collaboration. It enables enterprises to break away from traditional development models and homogeneous competition, achieving efficient resource integration and value upgrading. Looking ahead, the two sides will further vitalise the Golden Eagle Award and its club platform to build an international business ecosystem. The initiative focuses on strengthening strategic docking between ASEAN institutions and high-tech enterprises in Shenzhen, China, advancing China–Malaysia cross-border industrial cooperation, and building an interconnected cross-border business community. It is expected to drive coordinated economic and trade development and boost regional GDP growth across ASEAN and China.