新闻与资讯。
丰麒集团的最新动态、项目里程碑与行业洞察。
2026年8月23日
丰麒参加深圳前海服务贸易企业出海专场 FengQi Group Attends Shenzhen Qianhai Service-Trade "Going-Global" Event
近日，丰麒集团参加深圳前海"出海e站通"平台举办的"五送暖企·服贸远航"前海服贸企业出海专场活动，与深圳市商务局、深圳市前海管理局、深圳市服务贸易协会、中国出口信用保险公司深圳分公司等有关单位负责人交流，重点围绕中国企业出海服务体系建设、马来西亚及东盟市场拓展、出口信用风险保障、跨境金融支持、合规服务及海外项目落地等议题深入沟通。 Recently, FengQi Group attended the "Five Services for Enterprises · Sailing Far on Service Trade" Qianhai Service-Trade Going-Global Event, held on the Shenzhen International Business e-Station ("出海e站通") platform in Shenzhen Qianhai. The Group exchanged views with officials from the Commerce Bureau of Shenzhen Municipality, the Qianhai Authority, the Shenzhen Association of Trade in Services (SATS), and the Shenzhen Branch of China Export & Credit Insurance Corporation (SINOSURE), focusing on building the overseas-expansion service system for Chinese enterprises, the development of the Malaysian and ASEAN markets, export credit risk protection, cross-border financial support, compliance services and overseas project implementation.
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2026年8月17日
丰麒代表团拜会马来西亚贸工部长：深化中马产业协同 共拓东盟新空间Fengqi Delegation Meets Malaysia's MITI Minister: Deepening China–Malaysia Industrial Collaboration
2026 年 8 月 17 日，丰麒集团决策委员会主席胡文元率代表团拜会马来西亚投资、贸易及工业部长拿督斯里佐哈里阿都干尼（Datuk Seri Johari Abdul Ghani）。双方围绕中马经贸合作基础、产业互补优势、RCEP 深化实施带来的新机遇等议题进行务实交流。丰麒集团表示将持续立足马来西亚、联通中国、面向东盟、服务全球，发挥中国企业、马来西亚本地资源与东盟市场之间的桥梁作用，推动更多优势产业与创新资源开展跨境协同，积极助力中国企业高质量走向东盟，同时推动更多马来西亚及东盟优质资源进入中国市场。On 17 August 2026, Mr. Hu Wenyuan, Chairman of the Decision-Making Committee of Fengqi Group, led a delegation to pay a courtesy call on Datuk Seri Johari Abdul Ghani, Malaysia's Minister of Investment, Trade and Industry. The two sides held a pragmatic exchange on the long-standing foundation of China–Malaysia economic and trade relations, the complementary strengths of their respective industries, and the new opportunities created by the deeper implementation of the RCEP agreement. Fengqi Group stated that it will continue to be rooted in Malaysia, connected to China, oriented towards ASEAN, and serving the world — acting as a bridge between Chinese enterprises, Malaysian local resources and the ASEAN market, and driving cross-border collaboration across more competitive industries and innovation resources. The Group will actively help Chinese enterprises expand into ASEAN with high quality, while bringing more high-quality Malaysian and ASEAN resources into the Chinese market.
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2026年8月16日
深耕产城生态，筑牢风控底座：丰麒集团参与深圳市产业园区"名企行"活动 Deepening the Industrial-City Ecosystem, Strengthening the Risk-Control Foundation: FengQi Group Joins the Shenzhen Industrial Park Association's "Famous Enterprises Tour"
2026 年 8 月 13 日，深圳市产业园区协会"名企行"品牌考察活动走进鸿荣源集团与深圳瑞捷技术股份有限公司。丰麒集团董事局主席卢朋博士作为企业代表全程参与，与三十余家会员企业代表共同研学产城综合体运营与全周期数智风控实践。鸿荣源在城市更新与自持资产全链条运营方面的成熟经验，为丰麒集团优化产业空间运营提供了标杆视角；深圳瑞捷在工程全流程风险前置管控、AI 数智化落地方面的探索，则为丰麒集团旗下项目的精细化管理及海外业务风险防控带来全新思路。本次活动进一步强化了丰麒集团与协会成员在大湾区产业生态中的资源互通与业务联动。 On 13 August 2026, the Shenzhen Industrial Park Association's "Famous Enterprises Tour" brought more than thirty member-enterprise representatives to HOROY Group and Shenzhen Ridge Technology Co., Ltd. Dr. Lu Peng, Chairman of the Board of FengQi Group, joined the full programme as a corporate representative and studied alongside fellow members best practices in industrial-city complex operations and full-lifecycle digital risk control. HOROY's mature model in urban renewal and end-to-end operations of self-held assets offered FengQi Group a benchmark perspective for refining its industrial-space operations, while Shenzhen Ridge's exploration of front-loaded engineering risk control and AI-driven digital implementation brought fresh ideas for the refined management of FengQi Group's portfolio projects and for risk prevention across its overseas operations. The tour further strengthened resource-sharing and business-linkage between FengQi Group and fellow members of the Greater Bay Area industrial ecosystem.
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2026年8月16日
丰麒集团与 Rootify Malaysia 共议马来西亚清真产业市场合作新路径 Fengqi Group and Rootify Malaysia Explore New Paths for Malaysia Halal Industry Cooperation
2026 年 8 月 11 日，丰麒集团代表与马来西亚品牌本地化与数字营销服务商 Rootify Malaysia（ROOTIFY SDN. BHD.）举行合作交流。双方围绕中国企业进入马来西亚市场过程中的合规评估、本地化传播、渠道测试与项目承接等议题展开讨论，并就清真产业相关项目的前期服务协同交换意见。丰麒集团提出"先评估、后验证、再投入"的出海思路，将出海过程拆解为项目评估、资源协调、市场测试、阶段复盘四个可执行步骤，并与 Rootify Malaysia 在品牌本地化和数字营销等环节探索协同服务，面向食品饮料、化妆品、医药健康、生活消费品等方向征集前期合作项目。 **English**: On 11 August 2026, representatives of FengQi Group met with Rootify Malaysia (ROOTIFY SDN. BHD.), a Malaysian brand localisation and digital marketing services provider, for a cooperation discussion. The two sides exchanged views on the compliance assessment, brand localisation, channel testing and project delivery work commonly required by Chinese enterprises entering the Malaysian market, and discussed how the early-stage services of halal-industry projects could be coordinated. FengQi Group proposed an "Assess first, verify next, then invest" approach to overseas expansion, breaking the journey into four executable steps — project assessment, resource coordination, market testing, and stage-by-stage review — and explored coordinated services with Rootify Malaysia in brand localisation and digital marketing. The Group is now inviting preliminary project partners in food & beverage, halal raw materials, cosmetics, personal care, pharmaceuticals & health, lifestyle consumer goods, and brand-localisation / digital-channel testing.
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2026年8月6日
东盟市场不只属于大企业 ASEAN Is Not Just for Big Enterprises
东盟市场并非只属于大企业。中小企业完可以通过轻量化方式——市场调研、试品测试、渠道对接、合规研究等——稳妥试水东盟市场。本期"ARFF一封信"系列拆解中小企业进入东盟的六大关键：从轻量起步、发挥自身优势、借力平台资源、从一个产品切入、老板亲自掌舵、依托ARFF中国运营中心获得全方位支持，让规模不再是出海的门槛。 The ASEAN market is not the exclusive territory of large corporations. Small and medium-sized enterprises (SMEs) can steadily explore ASEAN markets through lightweight approaches — market research, sample testing, channel engagement, and compliance review. In this edition of the "ARFF Letter" series, we break down six key strategies for SMEs entering ASEAN: start lean, leverage your own strengths, tap into platforms and resources, begin with one product, have leadership personally engaged, and rely on the ARFF China Representative Office for comprehensive support — so that scale is no longer a barrier to going overseas.
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2026年8月4日
重新定义"中国制造"出海东盟 Redefining "Made in China" in ASEAN
围绕中国制造业"产能过剩"的讨论持续升温，但商务部2026年7月发布的最新立场文件给出了清晰判断：出口多不等于产能过剩，中国制造的优势正从"价格优势"走向"系统优势"。对东盟而言，中国制造更多意味着"发展机会"而非"中国冲击"。中国企业出海东盟，需从"卖产品"升级为"共建产业"，从"出口产品"升级为"本地服务"，从"轻资产试水"升级为"本地化布局"，从"单打独斗"升级为"平台协同"。马来西亚凭借区域位置、商业环境和产业基础，正成为中国企业进入东盟的重要支点。ARFF中国运营中心将持续提供市场信息、商协会对接、出海评估与产业落地支持。The debate around Chinese manufacturing "overcapacity" continues to heat up, but the latest position paper released by China's Ministry of Commerce (MOFCOM) in July 2026 delivers a clear message: high exports do not equate to overcapacity, and the strength of Chinese manufacturing is shifting from "price advantage" to "system capability". For ASEAN, Chinese manufacturing represents a "development opportunity" rather than a "China shock". Chinese enterprises going overseas should evolve from "selling products" to "co-building industries" — from exporting goods to delivering local services, from light-asset trials to localised presence, and from going alone to platform-based collaboration. With its geographic position, business environment and industrial base, Malaysia is becoming a key gateway for Chinese enterprises entering ASEAN. The ARFF China Representative Office will continue to provide market information, chamber and association matchmaking, overseas expansion assessment, and industrial landing support.
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2026年8月3日
企业出海最贵的成本，不是机票和展位，而是"信息不对称" The Most Expensive Cost of Going Overseas Is Not Flights or Booths – It Is Information Asymmetry
出海最大的成本往往不是机票、展位、样品这类可见费用，而是"信息不对称"。当企业不清楚目的国规则、误判当地需求、找错合作伙伴时，付出的代价远高于一场展会。本文梳理了信息不对称带来的五类后果（决策错误、投入浪费、合规风险、信任受损、机会错失），并提出五项降低风险的方法（基础市场了解、产品适配判断、合作伙伴背景尽调、合规问题前置、借助平台与专业机构）。ARFF中国运营中心希望通过持续的内容与基础咨询，成为中国企业进入东盟市场的"稳定信息入口"。 The biggest cost of going overseas is rarely the visible kind – flights, hotel stays, booth rentals, samples, logistics – but rather the "invisible cost of information asymmetry". When companies fail to grasp destination-market regulations, misjudge local demand, or choose the wrong partners, the price paid far exceeds that of any trade fair. This article outlines five consequences of information asymmetry – wrong decisions, wasted investment, compliance risk, damaged trust, and missed opportunities – and proposes five ways to mitigate it: a baseline understanding of the market, product-fit assessment, partner due diligence, front-loading compliance, and leveraging platforms and professional institutions. ARFF China Representative Office aims to serve Chinese enterprises as a stable information gateway into the ASEAN market through ongoing content and advisory support.
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2026年7月31日
出海东盟第一步：先画好自己的「出海地图」Going to ASEAN: Draw Your Overseas Expansion Map First
中国企业进入东盟市场，不应急于寻找客户，而应先"画清楚自己的出海地图"——看清自身能力、判断目标市场、选择进入路径、评估合规风险。马来西亚可作为观察东盟、对接清真产业与区域资源的重要入口。ARFF中国运营中心可协助企业完成前期市场了解、需求分类、资料梳理与资源对接，但不作商业决策承诺。 When Chinese enterprises enter the ASEAN market, the first step is not to rush to find customers but to "draw a clear overseas expansion map" — assessing your own capabilities, evaluating target markets, choosing the right entry path, and managing compliance risks. Malaysia can serve as a strategic gateway for observing ASEAN, understanding the halal industry and connecting with regional resources. The ARFF China Representative Office helps enterprises with market research, needs assessment, document preparation and resource matching, without making any commercial commitments on their behalf.
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2026年7月28日
商协会平台：不担保结果，帮企业出海少走弯路 Chamber & Association Platforms: No Outcome Guarantee, Guiding Enterprises to Avoid Detours Overseas
本文解析商协会平台的服务价值与边界，指出平台无法为企业担保商业结果，核心作用是降低企业出海的信息差、沟通成本与试错风险，破解信息不清、资源不实、路径模糊三大痛点。文章提出理性看待平台价值的三项原则，明确 ARFF 运营中心的服务定位，助力企业稳妥开拓马来西亚及东盟市场。This article explains the service value and boundaries of chamber of commerce and industry association platforms, noting that they cannot guarantee commercial outcomes for enterprises. Their core role is to reduce information asymmetry, communication costs and trial-and-error risks for enterprises going global, and address three key pain points: insufficient market intelligence, unreliable resources and unclear implementation pathways. It puts forward three principles for rational utilisation of platforms, clarifies the positioning of the ARFF Operations Centre, and supports enterprises in steadily exploring the Malaysian and ASEAN markets.
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